Sales Scenario Guide
When SAP merged with Sybase, it acquired some valuable database technologies—including Sybase IQ, a powerful analytics server. SAP has a large and sophisticated sales force, but they were experts at selling enterprise applications, not database software.
To complement SAP’s content offerings, we developed a sales guide that was distributed to the sales force. This informative guide highlights the key trends that make up the unique capabilities of Sybase IQ that are attractive to current SAP customers. It also provided competative information as well as key information for starting the sales process and for handling objections.