Our Client Portfolio

Sales Scenario Guide

CLIENT

SAP

TACTIC

Pitch Book

PROGRAM TYPE

Sales Enablement

INDUSTRY

Technology

SAP Sales Scenario Guide

Challenge

When SAP merged with Sybase, it acquired some valuable database technologies—including Sybase IQ, a powerful analytics server. SAP has a large and sophisticated sales force, but they were experts at selling enterprise applications, not database software.

Solution

To complement SAP’s content offerings, we developed a sales guide that was distributed to the sales force. This informative guide highlights the key trends that make up the unique capabilities of Sybase IQ that are attractive to current SAP customers. It also provided competative information as well as key information for starting the sales process and for handling objections.

You may also be interested in:

RelayHealth Sales Team Support

Sales Team Support

CLIENT

RelayHealth

TACTIC

Pitch Book

PROGRAM TYPE

Sales Enablement

Brocade Champions Program

Brocade Champions Program

CLIENT

Brocade

TACTIC

Digital

PROGRAM TYPE

Sales Enablement

Brocade Selling Insights eLearning Series

Selling Insights eLearning Series

CLIENT

Brocade

TACTICS

eLearning, Video

PROGRAM TYPE

Sales Enablement