Discover Digital Exchange Campaign
With mobile payment transactions expected to rise from 43 million in 2015 to 7.9 billion in 2018, credit card issuers are eager to secure their share of the rapidly expanding digital-wallet pie. One problem: smaller issuers typically lack the extensive resources necessary to get cards into digital wallets. Discover Network developed a proven, turnkey solution to help issuers tap into this emerging market, and was looking for a way to generate awareness for their powerful platform.
To position Discover Network as a mobile payments leader and highlight the many benefits of the innovative Discover Digital Exchange (DDX) solution, we created a multifaceted awareness and education campaign. Every touchpoint is designed to draw attention to DDX’s ease of implementation and cost-effectiveness—as well as the Discover Network’s highly collaborative approach to meeting the needs of card issuers.