Our Client Portfolio

SAP-IBM Enterprise Marketing

CLIENT

SAP

TACTICS

Calculator, Digital, Direct Mail, Video

PROGRAM TYPE

Demand Generation

INDUSTRY

Technology

Challenge

SAP has a long-standing alliance with IBM—marketing SAP Adaptive Server Enterprise (SAP ASE) running on IBM Power systems as a premier enterprise platform. So when the company optimized SAP ASE for SAP Business Suite, they took the new offering to customers in a joint marketing effort with IBM.

Solution

Moving customers to a new platform is not trivial undertaking, so we developed a year-long marketing campaign built around a robust content—and syndication—program. This included a microsite on TechTarget to host co-branded content. In addition, we supported the SAP and IBM sales teams with a meeting maker program, a TCO calculator and other sales tools.

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Brocade Healthcare Vertical Marketing Campaign

Healthcare Vertical Marketing Campaign

CLIENT

Brocade

TACTIC

Digital

PROGRAM TYPE

Demand Generation

WEbEx Up-Sell Meeting Maker

Up-Sell Meeting Maker

CLIENT

WebEx

TACTIC

Direct Mail

PROGRAM TYPE

Demand Generation

SAP Sales Scenario Guide

Sales Scenario Guide

CLIENT

SAP

TACTIC

Pitch Book

PROGRAM TYPE

Sales Enablement