Our Client Portfolio

Human Capital Management Campaign

CLIENT

Oracle

TACTICS

Collateral, Infographic

PROGRAM TYPE

Content Marketing

INDUSTRY

Technology

Challenge

Like many technology companies, Oracle relies on content to connect with prospective buyers—especially early in the sales cycle. To that end, Oracle co-hosted a compelling webinar on the topic of effectively manage organizational transformation help create mindshare for its Human Capital Management solutions. To build on this investment, Oracle needed to translate this flagship asset into multiple form factors that align with the buyer’s journey.

Solution

We worked closely with Oracle to develop a comprehensive content suite that HR executives would find both relevant and consumable, including an executive overview, a detailed roadmap, intriguing infographics, and a series of blog posts. Each asset focused on the importance of leveraging company culture to successfully navigate business transformation—and how Oracle Human Capital Management solutions are modernizing transformational change initiatives.

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