Our Client Portfolio

AribaPay Event Marketing

CLIENT

Discover Network

TACTICS

Collateral, Digital, Signage

PROGRAM TYPE

Brand Marketing

INDUSTRY

Financial Services

Challenge

With the business-to-business payments market growing at a rapid pace, Discover Network teamed with SAP Ariba to develop AribaPay—an innovative payables platform that combines electronic settlement with line-level remittance data. Discover Network planned to promote this powerful new solution at an upcoming industry event and was looking for ways to make a big splash with attendees.

Solution

To ensure AribaPay received the attention it deserved, we created a coordinated pre-event and on-site campaign. All tactics leveraged an “It’s Time” theme that plays up the urgency of rethinking the B2B payables process. Tying into this theme, we offered a Pebble Smartwatch to attendees who took a meeting during the event. We also developed striking booth signage, supporting collateral, and post-event emails to close the loop with prospects.

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