Our Client Portfolio

EMV-Readiness Campaign

CLIENT

Discover Network

TACTIC

Collateral

PROGRAM TYPE

Brand Marketing

INDUSTRY

Financial Services

Challenge

A decade after the introduction of EMV-enabled credit and debit cards (a.k.a. chip cards) in Europe, these highly secure cards found their way to the U.S. Not surprisingly, with this new payment technology came some confusion—for both merchants and consumers. Discover Network made a firm commitment to take a leadership role in educating the market about the new chip card payment process—and the many benefits for retailers and shoppers.

Solution

To encourage adoption and acceptance of EMV cards, we worked with Discover Network to create a comprehensive EMV migration kit, including tactics that spoke directly to three key audiences: merchants, employees, and cardholders. This suite of brand marketing clearly articulated the importance of chip card migration and positioned Discover Network as a trusted partner that is prepared to make the new payment process as seamless as possible.

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Discover Digital Exchange Campaign

Discover Digital Exchange Campaign

CLIENT

Discover Network

TACTIC

Collateral

PROGRAM TYPE

Sales Enablement

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AribaPay Event Marketing

CLIENT

Discover Network

TACTICS

Collateral, Digital, Signage

PROGRAM TYPE

Brand Marketing

Bank of the West Mobile Card Reader Launch Video

Mobile Card Reader Launch Video

CLIENT

Bank of the West

TACTIC

Video

PROGRAM TYPE

Brand Marketing