Our Client Portfolio

New Movers Direct Mail

CLIENT

AAA

TACTIC

Direct Mail

PROGRAM TYPE

Brand Marketing

INDUSTRY

Other

Challenge

For most people, moving into a new home is an exciting—and extremely busy—time. One of the items near the top of any relocator’s to-do list is getting acquainted with surrounding businesses. AAA set out to leverage this life event and connect with new movers by welcoming them to the neighborhood and introducing them to the local benefits of AAA membership.

Solution

AAA has a well-deserved reputation for being friendly and helpful. We created an engaging self-mailer that greets recipients and literally highlights the AAA members-only savings they can enjoy at area auto shops, retailers, restaurants, and pharmacies. This unique, targeted approach is the ideal way to connect with a receptive audience and promote the significant value that AAA membership delivers.

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